EQUIPPING YOUR SUCCESS
We’re the people behind the cyclist in every commute, every casual ride and every hard-fought race. We’re the team of innovators, adventurers and thinkers who equip the bicycling industry with the brands, solutions and experiences that will make it grow. We’re the advocates that believe we can help change the lives of cyclists for the better. Discover the human side of riding.
PASSIONATE PEOPLE
Passion and purpose. That is what drives each member of our team to deliver stellar brand and customer experiences for IBDs.
INNOVATIVE SOLUTIONS
Leveraging the power and potential of the latest technologies, we develop world-class web solutions and are committed to making the lives of our dealers easier.
BRAND ENGAGEMENT
We are brand builders—the solid link between the world’s best cycling brands and the dealers we serve. Our ultimate goal is to get the right products in the hands of the right riders.
LATEST NEWS
Hawley-Lambert strikes strategic partnership with Danish e-bike brand
Hawley-Lambert will distribute Promovec-made e-bikes in North America under the EVO brand.
Hawley-Lambert and Pirelli Reach Distribution Agreement for North America
The companies have reached a distribution agreement for Pirelli's new PZero line of high-performance road tires.
LATEST VIDEOS
LOOK X-TRACK RACE
New MTB pedals lineup! In stock in January
Shimano DURA-ACE Di2 tested by the media
The world's cycling media were among the first to test the new DURA-ACE Di2 in Calpe, Spain. Watch how the new components cope when the weather turns epically bad!
GORE BIKE WEAR®: GORE-TEX® SHAKEDRY™ collection for cycling and running.
GORE BIKE WEAR® is introducing the broadest and most innovative GORE-TEX® SHAKEDRY™ collection. They are the lightest and most breathable GORE-TEX® products available.
Garmin vívofit 3: Switch Up How You Move
See what you can do with your vívofit® 3, the activity tracker that automatically detects activity with Garmin Move IQ™, counts steps and monitors your sleep.