Who we are

Lambert is Canada’s leader in distribution of internationally renowned products tailored to the bike. We distribute our products to over 2,000 dealers across the country. Our head office is at Lévis (Québec) and we have over 120 employees with sports in their blood. Our role in the sports industry goes far beyond keeping products in inventory. We also set things in motion. We are at the heart of an important relationship between suppliers, dealers, and consumers—all of which live and breathe their passion for sports. Lambert’s mission: setting people and things into motion.

At Lambert, you will find everything you need for your next sale and your customers' next ride:

  • NEXT-DAY DELIVERY. We guarantee next-day delivery to over 95% of IBDs across Canada. Rest assured, when you need a product quickly, you'll get it with Lambert
  • A BRAND PORTFOLIO LIKE NO OTHER. What began decades ago with standard bike P&As has since evolved into a wide range of brands that have helped to define the Canadian bike industry. Lambert prides itself on offering the most complete selection of bike products on the market. We also offer three bikes brands: LOOK, EVO and Simcoe.
  • UNPRECEDENTED SALES SUPPORT. Our sales reps are dedicated to a long-term relationship with our dealers. Their goal is to provide you product, retail and business information to keep growing your sales and profits. Our support team is here to help you service and troubleshoot evolving technology in our industry.
  • UNBEATABLE PROGRAMS. With custom merchandising programs and attractive promotions, we’re partners in your store for maximum brand visibility and product turn rates. Thanks to our Label program, products reach your shelves in record time.

 

Our history

1945 | Founded by Charles Lambert, Cycles Lambert inc. began as an independent bike dealer. As a seasoned businessman, Mr. Lambert brought together other dealers in the Quebec area so as to increase their purchasing power with parts and accessories suppliers as well as benefit from economies of scale.

1984 | After 40 years in retail, Lambert decided to change its business strategy and focus on the distribution of bike parts and accessories for the Canadian market.

2008 | Barrett Corporation, a privately held company based in Woodstock, New Brunswick, saw a huge potential in Lambert. Barrett Corporation soon acquired a majority share in the company.

2010 | Lambert acquired a majority share in the Hawley Company, an American distributor of bike parts and accessories based in South Carolina. Lambert also made its debut distributing running products in the Canadian market. Today, Lambert has two dedicated divisions that cater to the bike and running markets.

2012 | Lambert and Hawley become exclusive North American distributors of LOOK and Northwave.

2013 | New investors come on board, along with Barrett, to help Lambert and Hawley increase their presence in North American markets. The new investors are Eric D’anjou, founder of the brands Orage and Lolë, and Mathieu Cardinal.

2014 | Hawley-Lambert acquires Simcoe Bicycles, a city bike brand renowned for its design and geometries that exceed consumers’ demands even if they are not city cyclists.

2015 | In October, Hawley and Lambert take the next step to becoming one global team by combining the leadership teams of both companies. Steve Hawley hands over the handlebar to Sylvain Caya, who becomes President of Hawley-Lambert. Steve Hawley now focused on long-term strategy and business development with CEO Ed Barrett. The company’s goal is, among other things, to implement sophisticated new technologies, open distribution centers, acquire new brands and continue to develop sales and marketing initiatives to support the company’s 5,000 retailers across North America.

2016 | Hawley-Lambert acquires SBS, the parts and accessories division of Accell North America, Seattle Bicycle Supply. The acquisition brings 14 new brands to the company, including Alienation, Basil, Box, Chromag, Clement, CST, Pryme, Renthal, Skyway, Spank, Strider, Tioga, Torker (P&A, Trikes) and XLC.

Lambert launches an ultra-modern website, with a faster and more intuitive user interface, and transitions to a new up-to-date enterprise resource planning (ERP) platform that further streamlines the company’s entire supply chain—from brand partners all the way to IBD shelves and right into customers’ hands.