Lambert adds Bern, Basil, Brooks, Kuat and Renthal to its brand lineup


Lévis, Québec, September 1, 2016 – Lambert, the leading pan-Canadian distributor of products for the bicycle industry announced today that it is extending its product offering with the addition of five brands: Bern, Basil, Brooks, Kuat and Renthal.

The brands’ product lineups will be made available to IBDs across Canada starting this fall. The new brands announced today are in addition to other brands announced earlier in the month, Deity and Enduro Bearings.

“Hawley-Lambert is always striving to serve its retailers with the best and most innovative brands for each category. Each of these new brands will be adding tremendous value to our IBDs product offer and ultimately their customers,” explained André Trudeau, Product Director at Hawley-Lambert.

“The addition of these great brands to our portfolio will make a positive difference for our retail partners. One of Lambert’s strengths is the breadth of the brands we help bring to market. Within the new brands for 2017, there is a meaningful product for every one of our IBDs regardless of the markets and customers they service,” said Edward Wright, National Sales Director for Lambert.

About Bern
Bern Unlimited specializes in all-season head protection for non-motorized action sports, including cycling, to match each rider’s individual personality and style. The key differentiator of Bern’s head protection products is the perfect blend of performance, comfort, quality and style.

About Basil 
Basil is a Netherlands-based company that creates baskets, bags and other bicycle accessories that are designed for care-free rides in elegant luxury. They combine premium quality, style and functionality.

About Brooks
Brooks has a long-standing English tradition of making high-quality, durable and beautiful cycling saddles, bags and accessories since 1866. The brand combines the very best of modern technology with a timeless aesthetic that only Brooks can deliver.

About Kuat
Kuat has an impressive line of lightweight, stylish and easy-to-use hitch racks, roof racks and accessories for cyclists and other adventurers. It’s commitment to engineering innovation and sharp design is second to none.

About Renthal 
Renthal manufactures a wide range of quality parts for mountain bikes, including handlebars, stems, grips and chainrings. The UK-based brand’s focus on even the smallest engineering details have enabled it to attain six world championships in mountain biking.